The future of fashion
in a post-pandemic world.

+ is an experimental, community-led fashion brand
that enables everyone to be part of its development.

Concept

Designing apparel and gear for the digital nomads.
Co-creating more products with community members. 


FIELD RESEARCH

Since 2021, Jerry Chu and his team have conducted a series of research trips to Tibet, Qinghai, and Gansu in northwestern China to study the lifestyle and practices of nomads.

+APPAREL

During the development of +Apparel, Jerry Chu open sourced the production process on social media, with all designs being modified in real-time based on feedback from the online community.
+FOOTWEAR

Designed by Jared Fiorovich and Jerry Chu.
A pair of work boots compatible for both indoor and outdoor.


The upper structure features padded sandwich mesh with foam pods sewn in for fit and shape. The midsole consists of sculpted EVA foam with a double-stacked heel for impact protection.

The entire piece is wrapped in one piece of material that covers from the top to underneath the foot. The sole is protected by the Vibram XS City Grip outsole. With microfleece lining and PORON insole for lasting comfort.




+Furniture c/o Max, Zgon

+Ambient c/o Badwine, CheninPan, Kwanchen

+Game c/o Miki Zhang






©JERRYCHUSTUDIO
SINCE 2015
     | JC | 220.99 | ▲ 1.09 (+0.50%) | LONDON  | GUANGZHOU  | LOS ANGELES  | JC | 220.99 | ▲ 1.09 (+0.50%) | LONDON  | GUANGZHOU  | LOS ANGELES  | JC | 220.99 | ▲ 1.09 (+0.50%) | LONDON  | GUANGZHOU  | LOS ANGELES  | JC | 220.99 | ▲ 1.09 (+0.50%) | LONDON  | GUANGZHOU  | LOS ANGELES  | JC | 220.99 | ▲ 1.09 (+0.50%) | LONDON  | GUANGZHOU  | LOS ANGELES  | JC | 220.99 | ▲ 1.09 (+0.50%) | LONDON  | GUANGZHOU  | LOS ANGELES  | JC | 220.99 | ▲ 1.09 (+0.50%) | LONDON  | GUANGZHOU  | LOS ANGELES