+
What would fashion, music, games, residences, and lifestyle be like in the post-pandemic era?
+ is a proposal for the digital nomad lifestyle, aiming to build a community-led fashion brand that enables everyone to be part of our creative journey.
INITIAL IDEAS
During the pandemic, creators increasingly collaborated digitally. Chu observed that traditional brand-community interactions had become outdated, suggesting a shift towards open-sourcing and transforming brands into self-sustaining communes.
FIELD RESEARCH
Since 2021, Jerry Chu and his team have conducted a series of research trips to Tibet, Qinghai, and Gansu in northwestern China to study the lifestyle and practices of nomads.
+APPAREL
During the development of +Apparel, Jerry Chu open sourced the production process on social media, with all designs being modified in real-time based on feedback from the online community.
+FOOTWEAR